Featured Case:

Women Entrepreneurs in an Emerging Economy Environment: Morocco

Women entrepreneurs (WEs) operate at all levels of society in Morocco. But, what it is really like to be a self-employed woman in this emerging economy? Taking a marketing approach, this case study explores factors in the business environment of this emerging economy that Moroccan WEs face as they start their own businesses and struggle to become successful.

Featured Cases

Best Sellers Newest Editor's Pick
Allegations of Sexual Harassment in the Social Media Era
Heather Fuong is the assistant director of development and communications for Preserve, a fictional national nature conservancy non-profit. She has (somewhat inadvertently on Instagram) come across an allegation of sexual…
Publication Date: 11/26/2024 Product ID: 1-981-513
$4.95
Successfully Penetrating African Markets: A Case Study of Usco
The success of the African operations of Usco, a fictional global conglomerate based on actual companies, depends on its organizational choices. The case describes operations within Usco offices in Africa…
Publication Date: 10/21/2024 Product ID: 1-455-544
$4.95
The Belfast Distillery Company: Reviving an Iconic Spirits Brand and Taking It Global
The Belfast Distillery Company (BDC) is a new business venture based in Northern Ireland. The company, owned by a group of American investors, has acquired the rights to McConnell’s, a…
Publication Date: 10/18/2024 Product ID: 8-084-583
$4.95
Amazon in Emerging Markets
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Publication Date: 08/01/2014 Product ID: 1-429-401
$4.95
Blue Apron: Turning Around the Struggling Meal Kit Market Leader
In 2016, Blue Apron was the leading meal kit delivery business in the United States. The initial registration form it filed in advance of its initial public offering (IPO) showed…
Publication Date: 08/09/2018 Product ID: 5-177-309
$4.95
Pricing Games: Sony PlayStation and Microsoft Xbox
Economic game theory can be a tedious and difficult concept, but it doesn’t have to be. This exercise allows students to learn about game theory via an entertaining medium –…
Publication Date: 02/07/2011 Product ID: 1-428-882
$4.95

Featured Cases

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