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Chobani, LLC: Growing a Brand and an Industry
Hamdi Ulukaya, the owner of Chobani, is considering how to grow his organization going forward. The company has been hugely successful since its launch in 2007, albeit with some missteps.…
Publication Date: 04/28/2016 Product ID: 1-430-488
$3.95
Chrysler: From Bankruptcy to Rebirth (A)
In 2009, Chrysler, one of the oldest and most storied American automotive companies, entered and exited bankruptcy with the support of the U.S. government. Upon leaving bankruptcy, Chrysler formed a…
Publication Date: 12/03/2009 Product ID: 1-428-879
$3.95
Cisco SCRM in Action: 2011 Tōhoku Earthquake
Tohoku was not the first earthquake to impact Cisco’s operations in Japan. The company’s business continuity plan (BCP) and its SCRM capability was developed for exactly this type of incident.…
Publication Date: 03/06/2013 Product ID: 1-429-284
$3.95
Coke in the Crosshairs (Spanish Translation): Water, India, and the University of Michigan
El caso práctico y la nota de enseñanza que lo acompaña, corresponden a la versión en español de “Coca-Cola en la mira: El Agua, India y la Universidad de Michigan.”…
Publication Date: 03/05/2014 Product ID: 1-429-389
$3.95
Coke in the Crosshairs: Water, India, and the University of Michigan
How do you maintain relationships with companies that serve a majority of people, but upset an outspoken minority? Winner of the 2011 Oikos Casewriting Competition, this case explores a tenuous…
Publication Date: 07/25/2010 Product ID: 1-429-098
$3.95
Constructing a Base-of-the-Pyramid Business in a Multinational Corporation: CEMEX’s Patrimonio Hoy Looks to Grow
This case continues the story from the revised 2006 case study “CEMEX’s Patrimonio Hoy: At the Tipping Point?” This case describes CEMEX’s Patrimonio Hoy in 2012, which is a startup…
Publication Date: 03/22/2012 Product ID: 1-429-202
$3.95
Cross Border Valuation Exercise (A)
This quiz accompanies the conceptual note, Cross-Border Project Valuation. It is designed to help students strengthen their ability in calculating project discount rates, selecting the right currency, and analyzing project…
Publication Date: 05/27/2009 Product ID: 1-428-663
$3.95
Cryptocurrencies: Investment, Money, or Gamble? (A)
This two-part case series (A and B) puts students into the role of Juan Perez, an investment analyst who works for Suprabanco, a fictional multilateral lending institution headquartered in Bogotá,…
Publication Date: 10/07/2019 Product ID: 3-229-119
$3.95
Cryptocurrencies: Investment, Money, or Gamble? (B)
This two-part case series (A and B) puts students into the role of Juan Perez, an investment analyst who works for Suprabanco, a fictional multilateral lending institution headquartered in Bogotá,…
Publication Date: 10/07/2019 Product ID: 6-682-173
$3.95
Customer Service at American Express: A Relationship, Not a Transaction
Jim Bush, Executive Vice President of American Express (Amex) World Service, was confronted with a challenge in the mid 2000s: After working for Amex for 24 years, he began to…
Publication Date: 12/11/2012 Product ID: 1-429-100
$3.95
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