Practice Director, Marketing & Communications; E Source
At E Source, Sarah Howie works with members to explore, implement, and refine their ever-changing conversations, outreach, and overall brand personas to better connect with residential and business customers, internal audiences, and other community stakeholders. Prior to joining E Source, she worked in the utility industry with Consumers Energy, and provided consulting services to a handful of other community sustainability and energy organizations. Before her transition to energy, Sarah was a regional general manager in the technology and security sectors, with a background in investor and public relations. She holds an MBA/MS from the University of Michigan and a BA in international relations and Russian from Colgate University.
Sarah Howie has 2 products available, viewing 1-2.
Coke in the Crosshairs (Spanish Translation): Water, India, and the University of Michigan
El caso práctico y la nota de enseñanza que lo acompaña, corresponden a la versión en español de “Coca-Cola en la mira: El Agua, India y la Universidad de Michigan.”…
Publication Date: 03/05/2014 Product ID: 1-429-389
Coke in the Crosshairs: Water, India, and the University of Michigan
How do you maintain relationships with companies that serve a majority of people, but upset an outspoken minority? Winner of the 2011 Oikos Casewriting Competition, this case explores a tenuous…
Publication Date: 07/25/2010 Product ID: 1-429-098