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Genpact, founded in 1999 by GE, is a mostly Indian offshore provider of business services and technology solutions to large multinational organizations and other clients around the world. In January…

This mini-case examines General Motors’(GM) expansion into emerging markets in the 1990s and 2000s, in part due to declining sales in local markets, and also due to the emerging middle…

eBay, the world’s leading e-commerce company, expanded to 39 markets starting in 1998. The company’s international markets now make up approximately 54% of the company’s revenues. eBay expanded and went…

Infosys is a leading Indian information technology services firm, offering a range of consulting and software services to multinationals worldwide. This mini-case describes how Infosys is trying to mitigate the…

Driven by lower costs and shorter waiting times, medical tourism is growing as a major industry in developing countries. This mini-case focuses on Apollo Hospitals, a healthcare company in India…

This mini-case describes the Brazilian company Embraer’s push into the global defense aircraft market against America’s Boeing and Canada’s Bombardier. While Embraer’s size-customization and innovation strategy paid off in international…

Haier is one of China’s largest companies and a major competitor in the home appliances international market. Focused on low-priced innovative technology that is customized to local needs, Haier’s international…

Attracted to the large population and rising middle class, MTV sought to do in India what it had done in many countries before: customize its channel offerings to match the…

This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (A) describes Healthscribe India, an Indian-based offshore medical…

This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (B) describes the history and growth of Transworks,…