The Activist CEO
02/25/2020
Michigan Ross Professor and WDI Publishing author Andy Hoffman reviews Salesforce CEO Marc Benioff's new book, Trailblazer.
Learn moreFeatured Cases
Transforming Culture in the Kingdom: How Saudi Telecom Focused on People to Compete in the Digital Age: Saudi Telecom must transition from a government-run entity to a business competing on the open market. Early in its transition phase, STC recognized it would need to transform its employee and company culture to succeed.
Blurring the Lines Between Business and Government: Salesforce and CEO Activism: Salesforce CEO Marc Benioff decides to ban company travel to and reduce business in Indiana after that state signs into law the Religious Freedom Restoration Act – criticized as discriminatory to the LGBTQ community.
Dell: Upcycling Ocean Plastics Through Supply Chain Innovation: The case presents scientific information on the causes, scale, and impact of the ocean plastics problem and provides background on Dell’s involvement in other sustainable packaging initiatives.
Elton Oil: Managing Supply, Demand, and Delivery in Senegal
Elton Oil, a petroleum products company operating in Senegal, owned and operated 26 diesel/gas stations across the country and purchased diesel and gasoline from Senegal’s only refinery (SAR) or imported…
Publication Date: 10/31/2019 Product ID: 8-600-079
$0.00
BerkShares: Resisting Big-Box Retailers and Creating Economic Self-Sufficiency through Local Currency and Entrepreneursh…
BerkShares is a local currency in western Massachusetts and is a project instituted by the Schumacher Center for a New Economics and BerkShares, Inc., which seeks to foster local and…
Publication Date: 08/26/2019 Product ID: 1-537-103
$3.95
Planet Fitness: No Judgements, No Lunks
Planet Fitness, one of the largest health club chains in the world, developed a strategy that enabled it to achieve solid profits in a highly competitive industry. By 2018, the company operated…
Publication Date: 10/10/2019 Product ID: 5-842-367
$3.95
Cryptocurrencies: Investment, Money, or Gamble? (A)
This two-part case series (A and B) puts students into the role of Juan Perez, an investment analyst who works for Suprabanco, a fictional multilateral lending institution headquartered in Bogotá,…
Publication Date: 10/07/2019 Product ID: 3-229-119
$3.95
Policing Politics: Facebook and a Politician’s Right to Free Speech
Facebook, the world’s largest social media company, boasted a worldwide reach with over 140 million companies using the Facebook app, 100 billion messages shared every day, and 70 international offices.…
Publication Date: 05/22/2020 Product ID: 4-083-120
$3.95
Flores del Este (B): A Costa Rican Florist Blooms with Online Data
In 2006, Lorena and Victor Hugo Delgado—owners of Flores del Este, a small flower shop in Costa Rica—launched their first website with assistance from web development company, MiWeb. After six…
Publication Date: 05/08/2020 Product ID: 5-328-266
$3.95
JUST, Inc.: Clean Meat and the Future of Protein Alternatives
This case outlines various investment options for the CEO of JUST, Inc., Josh Tetrick, as he attempts to capture market share in the protein industry of the future. JUST, Inc.…
Publication Date: 05/07/2020 Product ID: 9-972-749
$3.95
Amazon in Emerging Markets
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Publication Date: 08/01/2014 Product ID: 1-429-401
$3.95
Uber and the Sharing Economy: Global Market Expansion and Reception
Alexander Cooper is gearing up to lead an expansion strategy for the scrappy and super successful car sharing service, Uber. While the company has not been without its controversy, it…
Publication Date: 02/19/2016 Product ID: 1-430-479
$3.95
H&M’s Global Supply Chain Management Sustainability: Factories and Fast Fashion
The H&M case is set immediately after the Rana Plaza collapse in Bangladesh. The case explores questions of who is to blame and how it should be addressed. There is…
Publication Date: 02/08/2014 Product ID: 1-429-373
$3.95