This case describes the first investment decision of Tyson Ventures, the venture capital arm of Tyson Foods—the largest protein producer in the United States and one of the largest in the world. Throughout its history, Tyson shifted from producing raw protein to processing protein products and grew significantly, both organically as well as through acquisitions. Tyson Ventures aimed to invest in promising food startups related to sustainability and the case explores four possible investment strategies: plant-based proteins, lab-grown proteins, edible insect proteins, and traditional agriculture investments.
In 2018, the city of Montreal debated a ban on the commercial use of wood-burning ovens used by the city’s famous and iconic bagel shops. This consideration came after a…
How do our senses affect which products we like and don’t like? How can products be made more sensorially engaging? What should managers consider when devising sensory marketing strategies?
As…
Dr. Jamie Thompson: Diagnosing an Organizational Issue describes a challenging decision faced by Dr. Elizabeth Clarke, Chair of the Surgery Department, regarding what to do about Dr. Jamie Thompson, an…
Vietnam has a rice problem. While the country is one of the world’s largest exporters of rice, the rice production process creates unwanted byproducts in the form of rice straw.…
Planet Fitness, one of the largest health club chains in the world, developed a strategy that enabled it to achieve solid profits in a highly competitive industry. By 2018, the company operated…
This two-part case series (A and B) puts students into the role of Juan Perez, an investment analyst who works for Suprabanco, a fictional multilateral lending institution headquartered in Bogotá,…
This two-part case series (A and B) puts students into the role of Juan Perez, an investment analyst who works for Suprabanco, a fictional multilateral lending institution headquartered in Bogotá,…
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Alexander Cooper is gearing up to lead an expansion strategy for the scrappy and super successful car sharing service, Uber. While the company has not been without its controversy, it…
Whether you are constructing a new building, installing a new computer, or introducing a new product to the market, you are using project management strategies to get from A to…
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Dwight F. Benton Professor of Marketing; University of Michigan's Ross School of Business
Aradhna Krishna is the Dwight. F. Benton Professor of Marketing at the Ross School of Business, University of Michigan. She is also the Director of the Sensory Marketing Lab which focuses on understanding how sensory aspects of products affect consumers
News and Events
Winners Crowned in WDI 25th Anniversary Case Competition
06/06/2018
A case study by a Rutgers Business School professor about a start-up enterprise in Pakistan and its quest to be self-sustaining after 12 months has won first place in the WDI 25th Anniversary Case Competition.
WDI Publishing case "Amazon in Emerging Markets" won the Economics, Politics and Business Environment category at The Case Centre Awards and Competitions 2018.
