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Call for Entries!
By FEBRUARY 9, 2020, submit your CASE STUDY about a business dilemma faced by a company or organization located or doing business in the MENA region for your chance to win! Details HERE.
Elton Oil, a petroleum products company operating in Senegal, owned and operated 26 diesel/gas stations across the country and purchased diesel and gasoline from Senegal’s only refinery (SAR) or imported…
BerkShares is a local currency in western Massachusetts and is a project instituted by the Schumacher Center for a New Economics and BerkShares, Inc., which seeks to foster local and…
Planet Fitness, one of the largest health club chains in the world, developed a strategy that enabled it to achieve solid profits in a highly competitive industry. By 2018, the company operated…
This two-part case series (A and B) puts students into the role of Juan Perez, an investment analyst who works for Suprabanco, a fictional multilateral lending institution headquartered in Bogotá,…
Dr. Mario Zuccarello was the former chair of the Department of Neurosurgery at the University of Cincinnati (UC) and former vice chairman of the Mayfield Clinic’s board of directors. Years…
A rocky history existed between Cincinnati’s City Council and the city administration regarding economic development incentives, with controversies highlighted by news coverage. Council members requested clearer and more stringent rules…
Planet Fitness, one of the largest health club chains in the world, developed a strategy that enabled it to achieve solid profits in a highly competitive industry. By 2018, the company operated…
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Alexander Cooper is gearing up to lead an expansion strategy for the scrappy and super successful car sharing service, Uber. While the company has not been without its controversy, it…
Whether you are constructing a new building, installing a new computer, or introducing a new product to the market, you are using project management strategies to get from A to…
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Dwight F. Benton Professor of Marketing; University of Michigan's Ross School of Business
Aradhna Krishna is the Dwight. F. Benton Professor of Marketing at the Ross School of Business, University of Michigan. She is also the Director of the Sensory Marketing Lab which focuses on understanding how sensory aspects of products affect consumers
News and Events
Why Health Care Firms in LMICs Will Challenge Market Leaders
10/09/2019
WDI President Paul Clyde shares his perspective on why health care companies should not ignore low- and middle-income country markets.