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Case of the Month:
Women Entrepreneurs in an Emerging Economy Environment: Morocco
Women entrepreneurs (WEs) operate at all levels of society in Morocco. But, what it is really like to be a self-employed woman in this emerging economy? Taking a marketing approach, this case study explores factors in the business environment of this emerging economy that Moroccan WEs face as they start their own businesses and struggle to become successful.
This case involves quantifying emissions, their impact, and applying the social cost of carbon to complete a comparative financial valuation for a fictional startup, VerticalFarm Co. (VFC).
VerticalFarm Co. sites,…
First Place Winner; 2023 DEI Global Case Writing Competition
American clothing company Levi Strauss & Co. (LS&Co.) had a diverse workforce and prided itself on not discriminating against employees based…
First Place Winner; 2023 Energy Innovation in LMICs Global Case Writing Competition
Sammy Kalunji, 36, a low-income self-employed motorcycle taxi microentrepreneur in Kampala, Uganda, decided to buy an electric motorcycle…
This case follows the decision-making process of Erik Wolfe, senior product marketing manager at Sound Agriculture, an agriculture technology company, to develop a go-to-market strategy for a new product.
Founded…
The Cascade Engineering family of companies, an award-winning leader in sustainable business practices, faces the challenge of maintaining its commitment to sustainability while exploring strategic growth opportunities. The case focuses…
This conceptual note defines the concept of energy justice and discusses the idea in the context of energy burden and energy insecurity, transportation, residential and utility-scale renewable development, energy sacrifice…
Third Place Winner; 2024 Health Tech Global Case Writing Competition
Ayurveda, a 5,000-year-old medical system, employs individualized lifestyle interventions and natural treatments, therapies, and remedies to balance body, mind, and…
In 2019, Nike and other brands were accused by the media, human rights advocates and organizations, and members of the U.S. government of potentially having supply chain ties to human…
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Whether you are constructing a new building, installing a new computer, or introducing a new product to the market, you are using project management strategies to get from A to…
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Donald C. Cook Professor of Business Administration; Professor of Technology and Operations
Damian Beil is the Donald C. Cook Professor of Business Administration and Area Chair for the Technology & Operations Group at the University of Michigan's Ross School of Business. He teaches the MBA operations management core and an elective on strategic sourcing. In his research,
News and Events
Wendy Taylor New WDI President
06/25/2024
Wendy Taylor brings expertise in public, private and nonprofit arenas, with a focus on global innovation.
2023 DEI Global Case Writing Competition Winners Selected
09/14/2023
This year's winners are announced. The 2023 Diversity, Equity & Inclusion Global Case Writing Competition, managed by the William Davidson Institute (WDI) at the University of Michigan generated 26 cases from seven countries. Now in its third year, the contest is supported by the Ross School of Business. The partnership will be renewed with a fourth competition in 2024.