Dr. Jamie Thompson: Diagnosing an Organizational Issue describes a challenging decision faced by Dr. Elizabeth Clarke, Chair of the Surgery Department, regarding what to do about Dr. Jamie Thompson, an…
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Dwight F. Benton Professor of Marketing; University of Michigan's Ross School of Business
Aradhna Krishna is the Dwight. F. Benton Professor of Marketing at the Ross School of Business, University of Michigan. She is also the Director of the Sensory Marketing Lab which focuses on understanding how sensory aspects of products affect consumers
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Why Health Care Firms in LMICs Will Challenge Market Leaders
WDI President Paul Clyde shares his perspective on why health care companies should not ignore low- and middle-income country markets.