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Our 2017 Top Selling Cases

#1: Uber and the Sharing Economy: Global Market Expansion and Reception 

#2: Amazon in Emerging Markets 

#3: Pricing Games: Sony PlayStation and Microsoft XBox

#4: Pink Tax: Gender and Other Price Discrimination Factors 

#5: LEGO® Products: Building Customer Communities Through Technology 

Featured Cases

Best Sellers Newest Editor's Pick
Iqbal Quadir on Sustainable Entrepreneurship: Getting to the Root of the Problem
by: Stuart L. Hart
This case traces the evolution and development of Iqbal Quadir’s entrepreneurial efforts from his childhood in Bangladesh to his experiences in the United States both as a student and later…
Publication Date: 03/31/2017 Product ID: 8-531-081
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African Solar Rise: Electrifying Rural Tanzania
by: Sam Aflaki, Andrea Masini
1st Place Winner – 2014 NextBillion Case Writing Competition. Daniel Uphaus—founder and CEO of African Solar Rise (ASR), a German NGO providing solar energy solutions in Tanzania—is faced with the…
Publication Date: 04/01/2014 Product ID: 1-429-384
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Building a Scalable Business with Small-Holder Farmers in Kenya: Honey Care’s Beekeeping Model
by: Ted London, Heather Esper
Madison Ayer, Honey Care Africa (HCA) CEO, is looking to scale the business to generate more benefits for Kenyan small-holder farmers. He is seeking a better assessment of HCA’s impacts…
Publication Date: 02/11/2013 Product ID: 1-429-313
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Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business
by: Kim Cameron, Gretchen Spreitzer, Robert Quinn, Jandi Kelly, Jane Dutton
Setting a strategic direction for a business school, initiating a culture change, and overcoming a massive financial deficit were challenges faced by the incoming dean of the Ross School of…
Publication Date: 10/04/2016 Product ID: 1-430-493
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Dell: Upcycling Ocean Plastics Through Supply Chain Innovation
by: Ravi Anupindi, Andrew Hoffman
This case focuses on Dell’s efforts to develop an open-source, scalable, and cost-effective supply chain capable of delivering ocean plastics waste to its production facilities, and potentially to those of…
Publication Date: 06/18/2018 Product ID: 7-949-121
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Roshni Rides: Pricing Transportation for the Underserved
by: Can Uslay
First place winner of the WDI 25th Anniversary Case Writing Competition in 2018.  In 2017, the $1 million Hult Prize was awarded to a team who created the Roshni Rides…
Publication Date: 05/16/2018 Product ID: 5-101-361
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Chanderiyaan: Weaving Digital Empowerment into the Indian Handloom Industry
by: Bishakha Majumdar, Sriparna Basu, Shilpi Jain
Third place winner of the WDI 25th Anniversary Case Writing Competition in 2018. Chanderiyaan, an initiative of the Digital Empowerment Foundation (DEF), aimed to bring digital connectivity and empowerment to…
Publication Date: 05/16/2018 Product ID: 1-234-089
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The Heart of Reuters (A)
by: Jane Dutton
The Heart of Reuters (Parts A and B) describes the responses of Reuters America to the incidents of 9/11/2001. The Heart of Reuters Part A describes the range of adaptive…
Publication Date: 03/10/2010 Product ID: 1-428-855
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GoodBelly: Using Statistics to Justify the Marketing Expense
by: Hyun-Soo Ahn, Caroline Dickerson
GoodBelly is trying to boost its sales at grocery stores like Whole Foods Market. As a small start-up, GoodBelly must optimize the allocation of its limited marketing budget. It currently…
Publication Date: 07/10/2012 Product ID: 1-429-252
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Kellogg’s Cereal Production Process
by: Izak Duenyas
Kellogg Company, one of the largest cereal companies in the world, is struggling with inefficient production flows. The popular Raisin Bran and Frosted Flakes cereals are produced on the same…
Publication Date: 06/02/2011 Product ID: 1-429-164
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Featured Author

William Lovejoy
William Lovejoy

Raymond T. J. Perring Family Professor of Business Administration; Professor of Technology & Operations; University of Michigan’s Ross School of Business

Professor Lovejoy received his B.S. in Industrial Engineering and M.E. in Nuclear Engineering from Cornell University, and a Ph.D in Operations Research from the University of Delaware. He has worked in both the public and private sectors.

News and Events

WDI Publishing Launches Case Writing Competition

08/23/2017

WDI Publishing is organizing and administering a case writing competition to celebrate and commemorate WDI’s 25th anniversary and its long history of developing market-based solutions in low- and middle-income countries around the world.

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WDI Returns to U-M Campus

06/02/2017

WDI celebrated its return to the University of Michigan campus and its newly-renovated Wyly Hall offices with a staff lunch June 1 that included the Institute’s board of directors.

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WDI Publishing Launches New E-Commerce Site, User Interface

05/04/2017

WDI Publishing, the Institute’s business case study initiative, has unveiled a new e-commerce website that features a clean, more intuitive design, a smoother transaction and checkout process and more flexibility to update the site with the latest cases, news and events.

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Partner Spotlight

Just Baked Inventory Management
by: Eric Svaan
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LEGO® Products: Building Customer Communities Through Technology
by: M.S. Krishnan
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Recycling at Keurig Green Mountain: A Brewing Problem
by: Andrew Hoffman
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