United Care Philanthropy Exchange: A Social Innovation for Economic Development in India

by: Sonia Mehrotra, Ali Taleb, Uday Salunkhe, Anil Palia

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United Care Development Services United Care (UC) is a not-for-profit organization (NPO) that acts as a “philanthropy catalyst” or intermediary between donors and local NPOs that provide education, health, energy, and environmental services to underprivileged communities. Worried that UC won’t be able to find adequate funding or sufficient human resources to execute its projects, founder P.S. Gunaranjan (known as Guna) is apprehensive about accepting new ones. He believes UC’s post pay model is critical to its success, but he wonders if there are other avenues he should be exploring. Students are asked to complete a situation analysis taking into account internal and external factors, and develop a value proposition that will allow the organization to attain sustainability and scale.

Teaching Objectives

After reading and discussing the material, students should:

  • Demonstrate the role of social entrepreneurs in filling institutional voids and alleviating poverty in developing countries.
  • Assess a social organization’s positioning, value proposition, organizational capabilities, and strategy in general.
  • Evaluate the scalability and sustainability of the social development model of UC in particular and the economic side of a social enterprise in general.