Madison Ayer, Honey Care Africa (HCA) CEO, is looking to scale the business to generate more benefits for Kenyan small-holder farmers. He is seeking a better assessment of HCA’s impacts on farmer families, especially children age 8 and under, to attract investors for the expansion. Ayer is also attempting to reduce side-selling by building stronger relationships with farmer families and perhaps hiring brokers. Students are asked to identify opportunities to generate greater impact and enhance the enterprise’s value proposition.
Building a Scalable Business with Small-Holder Farmers in Kenya: Honey Care’s Beekeeping Model
by: Ted London, Heather Esper
Core Disciplines: Base of the Pyramid
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After reading and discussing the material, students should:
- Gain a deep understanding of the opportunities and challenges in building enterprises that source goods or services directly from BoP producers.
- Explore strategies to reduce side-selling.
- Holistically assess the impacts of an enterprise on BoP producers and their families, with a special focus on children age 8 and under.
- Identify opportunities to generate greater impacts and enhance the enterprise’s value proposition.