Building a Scalable Business with Small-Holder Farmers in Kenya: Honey Care’s Beekeeping Model

by: Ted London , Heather Esper

Publication Date: February 11, 2013
Length: 20 pages
Product ID#: 1-429-313

Core Disciplines: Base of the Pyramid

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Description

Madison Ayer, Honey Care Africa (HCA) CEO, is looking to scale the business to generate more benefits for Kenyan small-holder farmers. He is seeking a better assessment of HCA’s impacts on farmer families, especially children age 8 and under, to attract investors for the expansion. Ayer is also attempting to reduce side-selling by building stronger relationships with farmer families and perhaps hiring brokers. Students are asked to identify opportunities to generate greater impact and enhance the enterprise’s value proposition.

Teaching Objectives

After reading and discussing the material, students should:

  • Gain a deep understanding of the opportunities and challenges in building enterprises that source goods or services directly from BoP producers.
  • Explore strategies to reduce side-selling.
  • Holistically assess the impacts of an enterprise on BoP producers and their families, with a special focus on children age 8 and under.
  • Identify opportunities to generate greater impacts and enhance the enterprise’s value proposition.