The failure of governments and international agencies to provide access to safe drinking water for more than a billion people in developing countries constitutes a large unmet demand and hence a potential business or social enterprise opportunity. In India there are more than 600,000 villages, many of which lack access to safe drinking water. This case describes how Naandi Foundation has approached this problem by leveraging declining technology costs, applying professional management to value chains, working closely with local governments and communities, and using social marketing to create a willingness to pay for clean water and achieve high levels of market penetration.
Naandi Foundation—Slide Deck: Bringing Safe Water to India’s Villages and Communities
by: James Koch
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After reading and discussing the material, students should:
- Explain how Naandi’s value chain works.
- Analyze Naandi’s organizational strengths and weaknesses.
- Explain why social marketing is critical to both Naandi’s impact on people’s lives and its financial viability.
- Describe Naandi’s key partnerships and how they contribute to success.
- Discuss why government support is important to Naandi’s growth and construct alternative public-private partnership scenarios.