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The sports events agency Maïenga, owned by two French women, operates off-road motor rallies in the Sahara Desert of Morocco. Its flagship event, the annual Rallye Aïcha des Gazelles du…

This case study teaches students about the concept of nation branding through a real-world project that has been designed to understand and affect the public’s perceptions of the nation of…

This short case provides an update to the Branding Israel Case A, which was focused on understanding and affecting public perception of Israel. Case B presents students with information regarding…

High-speed rail (HSR) is a high-performance transportation technology that is time competitive with airplanes and automobiles, and is an environmentally preferable alternative due to its low carbon dioxide emissions. Brightline…

The Mountain Institute (TMI) works to improve environmental conditions and the quality of life for local communities in mountainous regions throughout the world. TMI is exploring options for its patented…

Garpaz Enterprises, a commercial leasing firm, faces a looming crisis. Their occupancy rates are falling, and the owners of this small, family-owned business do not know why. The owners have…

First place winner in WDI Publishing’s MENA Case Writing Competition “Doing Business in the Middle East North Africa Region,” sponsored by Michigan Ross Executive Education. This case examines the unique…

CityMall Tetuan is a newly established mall in Zamboanga City. The mall had a promising start but is now seeing a decline in customers coming to the mall, particularly in…

A company with headquarters in Auburn Hills, Michigan, has a solution to uneven coverage of wiper fluid. Clearshield Company manufactures a windshield washing fluid heater, which instantly heats the fluid…

Jon-Mark Chappellet, Director of Operations at Clos Du Val Winery in Napa Valley, is developing a 50-year plan. The effects of climate change are forcing Chappellet and other Napa Valley…