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Jon-Mark Chappellet, Director of Operations at Clos Du Val Winery in Napa Valley, is developing a 50-year plan. The effects of climate change are forcing Chappellet and other Napa Valley…

In 2013, Hampton Creek entered the mayonnaise marketplace with the world’s first plant-based, vegan mayonnaise “Just Mayo”.  The creation of an egg-free version of mayonnaise had the potential to upset…

Teodoro J. Gervoso Jr., the owner of Middle East Furniture Manufacturer (MEFM), is a craftsman in furniture, making products to order. His costs are high compared to commercially-produced furniture, but…

This case describes UMM Bank in Indonesia, a service operation that is working to improve profitability by selling more services to its customers. To achieve this goal it is using…

The sports events agency Maïenga, owned by two French women, operates off-road motor rallies in the Sahara Desert of Morocco. Its flagship event, the annual Rallye Aïcha des Gazelles du…

Long-time environment and recycling supporter Julie Lewis thought that she had struck green gold when she partnered with Nike and Avia executives to create Deja Shoe, an environmental footwear company.…

Deja Shoe (B) provides a follow-up to the scenario presented in Deja Shoe (A). Part B follows Lewis and her team through Deja Shoe’s product launch across mainstream and green…

You are asked to imagine that you have been hired by Delta Air Lines to help manage corporate accounts for the State of Michigan. Economic activity has been on the…

Shraddha Repp is a young, successful sales area manager for a fast-moving consumer goods (FMCG) company in India. But she is faced with a problem with one of her leading…

Honorable Mention; DEI Global Case Writing Competition. COVID-19 had been one of the deadliest pandemics ever seen, causing nearly two million deaths and 100 million cases worldwide. With no vaccine…