Crafting a Future: Middle East Furniture Manufacturer

by: Rex Florencio Dagdag

Publication Date: March 10, 2017
Length: 6 pages
Product ID#: 1-007-900

Core Disciplines: Entrepreneurship & Innovation, Marketing/Sales, Operations Management/Supply Chain

Available Documents

Click on any button below to view the available document.

Don't see the document you need? Don't See the Document You Need?
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.


Need to make copies?

If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.

Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.

Teaching Note

This product does not have a teaching note.


Teodoro J. Gervoso Jr., the owner of Middle East Furniture Manufacturer (MEFM), is a craftsman in furniture, making products to order. His costs are high compared to commercially-produced furniture, but his products are custom and guaranteed.  He wants to get more customers and orders, but as a microenterprise he’s focused on fulfilling current orders with little time to plan for future ones. Students review MEFM’s workforce, sales processes, production system, facilities and equipment to make recommendations for what Gervoso can do to improve his business.