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Featured Cases

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DEI and Brand Marketing of a Women’s Off-Road Rally in Morocco’s Sahara Desert
The sports events agency Maïenga, owned by two French women, operates off-road motor rallies in the Sahara Desert of Morocco. Its flagship event, the annual Rallye Aïcha des Gazelles du…
Publication Date: 11/16/2022 Product ID: 2-230-153
Boeing Deploys Systems Analysis Approach to Optimize 787 Assembly
This case describes The Boeing Company’s production process for assembling and supplying kit carts to 787 Dreamliner final assembly lines and explores appropriate strategies for solving challenging issues within the…
Publication Date: 11/02/2022 Product ID: 6-546-347
Product and Brand Name Linguistics and Logo Semiotics
This conceptual note summarizes the basic concepts underlying the emerging field of brand linguistics, as well as the practical decisions needed to design a product or brand name. Developing the…
Publication Date: 10/03/2022 Product ID: 1-139-678
Note on Project Management
Whether you are constructing a new building, installing a new computer, or introducing a new product to the market, you are using project management strategies to get from A to…
Publication Date: 07/02/2012 Product ID: 1-429-244
Amazon in Emerging Markets
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Publication Date: 08/01/2014 Product ID: 1-429-401
Walmart’s Blockchain Quest: Integrating New Technology into a Complex Supply Chain
Blockchain is a digital, distributed, immutable ledger designed to build trust among parties without requiring an independent, third-party arbitrator or intermediary. The technology has potential to improve a variety of…
Publication Date: 05/07/2021 Product ID: 4-290-769

Featured Cases

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News and Events

How Gender Lens Investing Works for Both Business and Society

WDI participated in the consortium of impact investment firms and studied the effects of a relatively new type of gender lens investing strategy: gender smart technical assistance (TA) activities.

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2022 DEI Global Case Writing Competition Winners Announced

The second-annual DEI (diversity, equity and inclusion) Global Case Writing Competition again focused on understanding and improving DEI in the global workplace. Jointly sponsored by U-M's Ross School of Business and WDI, the contest attracted nearly double the number of case submissions compared with its first year.

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Without Stronger Regulation, Firms’ Charitable Giving Ripe for Exploitation, Michigan Ross Experts Find

Some companies are specific and transparent when it comes to their charity, others vague and opaque. That leaves room for companies to exaggerate or even lie about how much they give to worthy causes.

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WDI Stands with Ukraine

We at the William Davidson Institute have had the honor of working with many Ukrainians and Ukrainian Institutions throughout our history, including a current program with the Lviv Business School at Ukrainian Catholic University, and we are inspired by their courageous stand against the unprovoked aggression and in defense of a freely elected government and its people.

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