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Branding Israel (A)
This case study teaches students about the concept of nation branding through a real-world project that has been designed to understand and affect the public’s perceptions of the nation of…
Publication Date: 04/08/2009 Product ID: 1-428-725
$3.95
Branding Israel (B)
This short case provides an update to the Branding Israel Case A, which was focused on understanding and affecting public perception of Israel. Case B presents students with information regarding…
Publication Date: 04/08/2009 Product ID: 1-428-823
$1.95
Brightline: Targeting a Successful Future with High-Speed Rail
High-speed rail (HSR) is a high-performance transportation technology that is time competitive with airplanes and automobiles, and is an environmentally preferable alternative due to its low carbon dioxide emissions. Brightline…
Publication Date: 10/20/2020 Product ID: 2-982-867
$3.95
Build-A-Bear Workshop
This mini-case describes Build-a-Bear, an interactive store where customers can make their own teddy bears. In 2007, Build-a-Bear was the 10th largest toy retailer in the United States. One of…
Publication Date: 01/28/2010 Product ID: 1-429-019
$3.95
Building a Sustainable Venture from the Ground Up: The Mountain Institute’s Earth Brick Machine
The Mountain Institute (TMI) works to improve environmental conditions and the quality of life for local communities in mountainous regions throughout the world. TMI is exploring options for its patented…
Publication Date: 11/01/2006 Product ID: 1-428-611
$3.95
Built to Last? The Garpaz Enterprises’ Buildings in Baguio City
Garpaz Enterprises, a commercial leasing firm, faces a looming crisis. Their occupancy rates are falling, and the owners of this small, family-owned business do not know why. The owners have…
Publication Date: 11/09/2016 Product ID: 1-006-600
$0.00
Buyer/Seller Exchange Relationship
This case introduces students to the different market-making mechanisms. It distinguishes the ways in which buyers and sellers interact (posted price, negotiation, horizontal interaction), provides daily examples of each kind,…
Publication Date: 12/17/2009 Product ID: 1-428-995
$3.95
Careem: MENA Ride-hailing Leader Strategizes Future Growth as an Uber Subsidiary
First place winner in WDI Publishing’s MENA Case Writing Competition “Doing Business in the Middle East North Africa Region,” sponsored by Michigan Ross Executive Education. This case examines the unique…
Publication Date: 07/14/2020 Product ID: 7-314-518
$3.95
Chobani, LLC: Growing a Brand and an Industry
Hamdi Ulukaya, the owner of Chobani, is considering how to grow his organization going forward. The company has been hugely successful since its launch in 2007, albeit with some missteps.…
Publication Date: 04/28/2016 Product ID: 1-430-488
$3.95
Circuit City
This case tells the story of Circuit City (formerly known as Wards). It describes the company’s rise to prominence as the leading consumer electronics retailer in the United States. It…
Publication Date: 12/04/2010 Product ID: 1-429-013
$3.95
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