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The makers of Afrikan Tähti (African Star), a board game in Finland and Sweden, are considering a market expansion, especially to the United States. In the game, players search for…

This case explores Airbus’s immediate business concerns and management consideration of a new business model that will position the company for long-term success. Airbus experienced a rough 2007—a competitive onslaught…

The race to lightweighting is well underway with the introduction of the aluminum body Ford F150. Raj Reddy, vice president of strategy for global rolled products at Alcoa, one of…

The race to lightweighting is well underway with the introduction of the aluminum body Ford F150. Raj Reddy, vice president of strategy for global rolled products at Alcoa, one of…

The president and CEO of Alexander & Thurston has expressed the opinion that there is too much spare-parts inventory in the system. He believes that, through better inventory management, inventory…

This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…

Devrim Mumcuogullari had been baking and selling bread successfully for the past two years. Her business had grown as her high-quality and nutritious products attracted new customers through word-of-mouth. With…

In India, Iodine Deficiency Disorder (IDD) hinders the growth and intellectual development of 70 million people, with 20% of the population at risk. Yet up to 50% of the iodine…

Dr. Pramita Balakrishnan was a strong advocate for diversity, equity, and inclusion (DEI) and was one of Canada’s most renowned business professors in management communications. Over the past three years,…

In the wake of a mass killing in San Bernardino, California, in December 2015, the FBI requested that Apple unlock an iPhone used by one of the shooters. Thus began…