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What is the Toyota Production System, lean manufacturing, and Kaizen? Discussion of this profile leads the student through the process of understanding Toyota and its justifiably famous production system. The…

This mini-case details the history of Dell and its made-to-order production system. From a simple computer assembly and delivery company, Dell grew to dominate the PC industry by leveraging information…

Ratan Tata, CEO of Tata Motors, wants to introduce the world’s cheapest car, priced at $2,500, for the common Indian – the car is the Tata Nano and has been…

This is a concise profile of InnoCentive—the company that created the first online marketplace for corporate research and development (R&D). It can be used to highlight how advancements in IT…

This is a concise profile of Left Shoe Company, the customized shoe business of Finland’s leading casual footwear manufacturer, Pomarfin Ltd. It includes a brief history of Pomarfin and Left…

This profile describes Marvel Comics’ beginning as a small start-up, its successes in the Golden and Silver Ages of the comic book industry, its subsequent decline in sales, bankruptcy, and…

This profile chronicles McDonald’s rise over 40 years, its sudden descent in the early 1990s, and then its return in the early 2000s. Students are encouraged to think about what…

This is a concise profile of NIKEiD, Nike’s customized product line. It is meant to highlight how advancements in IT have allowed the consumer product industry to offer customers personalized…

The purpose of this note is to provide some insight about the change from analog to digital, the increasing penetration of digital technologies in our lives, the increasing performance of…

This note profiles two companies–Gap Inc. and Deckers Outdoors Corp–with a focus on their value chains. It includes financial information and breaks down the parts of the two companies’ value…