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Case of the Month:
Women Entrepreneurs in an Emerging Economy Environment: Morocco
Women entrepreneurs (WEs) operate at all levels of society in Morocco. But, what it is really like to be a self-employed woman in this emerging economy? Taking a marketing approach, this case study explores factors in the business environment of this emerging economy that Moroccan WEs face as they start their own businesses and struggle to become successful.
This case involves quantifying emissions, their impact, and applying the social cost of carbon to complete a comparative financial valuation for a fictional startup, VerticalFarm Co. (VFC).
VerticalFarm Co. sites,…
First Place Winner; 2023 DEI Global Case Writing Competition
American clothing company Levi Strauss & Co. (LS&Co.) had a diverse workforce and prided itself on not discriminating against employees based…
First Place Winner; 2023 Energy Innovation in LMICs Global Case Writing Competition
Sammy Kalunji, 36, a low-income self-employed motorcycle taxi microentrepreneur in Kampala, Uganda, decided to buy an electric motorcycle…
This case follows the decision-making process of Erik Wolfe, senior product marketing manager at Sound Agriculture, an agriculture technology company, to develop a go-to-market strategy for a new product.
Founded…
GreenActivator was the first turf-enhancing product to bring a sustainable approach to maintaining and managing the vast golf course greens across the United States that were drawing increased scrutiny for…
The use of intense emotions in marketing campaigns is not unusual. This case illustrates the use of negative emotions in advertising in order to decrease competition and enable prices to…
Snowflake had a powerful position in the world of Big Data and Cloud Computing. Specializing in data warehousing and analytics, the company, in just a decade of existence, had achieved…
Dr. Jamie Thompson: Diagnosing an Organizational Issue describes a challenging decision faced by Dr. Elizabeth Clarke, Chair of the Surgery Department, regarding what to do about Dr. Jamie Thompson, an…
This case takes students through the evolution of LEGO’s business model from a traditional product-centric “make and sell” model to a more customer-centric “anticipate and lead” model in which products…
This case explores the debate over which sustainability philosophy should drive a corporation’s strategy: circular economy, green growth, or degrowth. The case uses IKEA and its enormously successful “fast furniture”…
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Donald C. Cook Professor of Business Administration; Professor of Technology and Operations
Damian Beil is the Donald C. Cook Professor of Business Administration and Area Chair for the Technology & Operations Group at the University of Michigan's Ross School of Business. He teaches the MBA operations management core and an elective on strategic sourcing. In his research,
News and Events
Wendy Taylor New WDI President
06/25/2024
Wendy Taylor brings expertise in public, private and nonprofit arenas, with a focus on global innovation.
2023 DEI Global Case Writing Competition Winners Selected
09/14/2023
This year's winners are announced. The 2023 Diversity, Equity & Inclusion Global Case Writing Competition, managed by the William Davidson Institute (WDI) at the University of Michigan generated 26 cases from seven countries. Now in its third year, the contest is supported by the Ross School of Business. The partnership will be renewed with a fourth competition in 2024.