Job Crafting at Burt’s Bees

by: Jane Dutton

Publication Date: November 20, 2009
Length: 6 pages
Product ID#: 1-428-854

Core Disciplines: Communications, Leadership/Organizational Behavior, Negotiations

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Teaching Note

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Job designs are typically created by managers for employees. But employees are often motivated to make changes to their formal job designs to customize a more desirable experience for themselves at work. The concept of “job crafting” captures these changes. This case describes how four employees at Burt’s Bees Inc. crafted their formal job designs to better align their jobs with their individual motives and strengths. The stories illustrate several ways in which employees may go about crafting their jobs and how individuals and organizations may benefit from job crafting.

Teaching Objectives

After reading and discussing the material, students should:

  • The notion that employees are often given formal job designs that could be altered to better align with their motives and strengths.
  • Several of the ways in which employees can craft their jobs to better align with their motives and strengths.
  • Some of the potential benefits of employees taking advantage of opportunities to customize their formal job designs through job crafting.