Implementing Positive Organizational Scholarship at Prudential

by: Kim Cameron

Publication Date: July 24, 2009
Length: 22 pages
Product ID#: 1-428-869

Core Disciplines: Communications, Leadership/Organizational Behavior, Strategy & Management

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Teaching Note

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Positive environment in the workplace is usually assumed to be beneficial to employee morale, but not always a necessity for achieving the firm’s strategic goals. Positive Organizational Scholarship (POS) is a field of study that focuses on how leaders and organizations can achieve extraordinary results while focusing on positive deviance. In April 2004, Prudential Financial acquired CIGNA’s full-service retirement business and various challenges in integrating the two firms became present. The challenges included aligning the cultural aspects of the organizations. This case describes how senior management led the merger of Prudential and CIGNA while implementing various POS practices throughout the organization in hopes of creating a successful culture for the staff, compelling results for the clients, and a strong value for the shareholders.

Teaching Objectives

After reading and discussing the material, students should:

  • to touch upon on a vast number of theories related to Positive Organizational Scholarship and show how the academic field of POS is being implemented in an organization
  • as a backdrop to address the four components of Positive Leadership: Positive Climate, Positive Relationships, Positive Communication, and Positive Meaning
  • to give students the tools and language to think about a culture initiative as part of a merger or as part of a stand-alone culture change process