The Heart of Reuters (A)

by: Jane Dutton

Publication Date: March 10, 2010
Length: 14 pages
Product ID#: 1-428-855

Core Disciplines: Communications, Ethics, Information - Technology & Management, Leadership/Organizational Behavior

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Teaching Note

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The Heart of Reuters (Parts A and B) describes the responses of Reuters America to the incidents of 9/11/2001. The Heart of Reuters Part A describes the range of adaptive responses to the events of 9/11, and invites the question, “What is it about the culture, structure, and strategy of Reuters that explains the organization’s response pattern?”The Heart of Reuters is ideal for a discussion of leadership and change, crisis management, resilience, and compassion. The video, also available, adds to the discussion.

Teaching Objectives

After reading and discussing the material, students should:

  • describe appropriate business terms and principles approriate to this case,
  • apply critical concepts from earlier learning to define a solution to the case,
  • successfully articulate data and information in support of the solution proposed,
  • critically analyze and discuss other responses and solutions to the case,
  • draw lessons from the case analysis,
  • generalize the learnings of this case to other business challenges and decisions in organizations other than the one analyzed in this case study,
  • demonstrate leadership and scholarship in analysis.