Author Details

Ted London

Clinical Associate Professor of Business Administration; University of Michigan's Ross School of Business

Ted London is a professor at the University of Michigan’s Ross School of Business and a senior research fellow at the William Davidson Institute. For more than 30 years, he has worked at the intersection of business strategy and poverty alleviation. His field-based research, consulting and writing center on how organizations can achieve impact at scale, with a particular focus on building sustainable, scalable enterprises for low-income markets.

London was honored to receive the Aspen Institute’s Faculty Pioneer Award, which recognized his long-standing contributions to and impact on the development of inclusive business and how it is taught in the classroom. His multi-award winning book, The Base of the Pyramid Promise: Building Businesses with Impact and Scale, translates over 25 years of research and experience into actionable strategies, frameworks, and tools for managers seeking inclusive growth.

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Ted London has 21 products available, viewing 1-10.

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From Pilot to Platform in Rural Pakistan: A Uniquely-Owned Company Scales to Change Lives
This case describes the journey that led to the creation of Saaf Sehatmand Services (SSS), a business founded by leaders from five consumer goods companies and the largest non-profit grassroots…
Publication Date: 02/03/2023 Product ID: 3-202-248
Unilever Ethiopia’s Shakti Initiative: Building a Rural Sales Channel
In 2017, Tim Kleinebenne, managing director of Unilever Ethiopia, and Buks Akinseye, senior global sustainability manager in Unilever’s Rotterdam headquarters, had collaborated to develop and launch a Shakti initiative, creating…
Publication Date: 04/20/2022 Product ID: 2-870-142
Walmart and Small Producers from the Developing World: Linking Demand with Supply
This case explores Walmart’s experience in incorporating small producers (women-owned or women-empowering artisan enterprises, and smallholder farmers) into its global supply chains. The case is written from the perspective of…
Publication Date: 03/08/2017 Product ID: 1-430-502
Walmart and USAID: The Evolution of a Global Cross-Sector Partnership
This case explores the evolution of the cross-sector relationship between Wal-Mart Stores, Inc., Walmart Foundation and the U.S. Agency for International Development (USAID) from 2000-2015. It focuses on partnerships that…
Publication Date: 07/31/2015 Product ID: 1-430-438
Building a Scalable Business with Small-Holder Farmers in Kenya: Honey Care’s Beekeeping Model
Madison Ayer, Honey Care Africa (HCA) CEO, is looking to scale the business to generate more benefits for Kenyan small-holder farmers. He is seeking a better assessment of HCA’s impacts…
Publication Date: 02/11/2013 Product ID: 1-429-313
CEMEX’s Patrimonio Hoy: At the Tipping Point?
This case sets the stage for the 2012 case study “Constructing a Base-of-the-Pyramid Business in a Multinational Corporation: CEMEX’s Patrimonio Hoy Looks to Grow.” This revised 2006 case study explores…
Publication Date: 04/13/2012 Product ID: 1-428-606
Building and Scaling a Cross-Sector Partnership: Oxfam and Swiss Re Empower Farmers in Ethiopia
Winner of the 2012 Oikos Foundation Casewriting Competition. Swiss Re, a large global reinsurance company, has partnered with Oxfam America, an international relief and development organization, to provide the poor…
Publication Date: 03/23/2012 Product ID: 1-429-185
Constructing a Base-of-the-Pyramid Business in a Multinational Corporation: CEMEX’s Patrimonio Hoy Looks to Grow
This case continues the story from the revised 2006 case study “CEMEX’s Patrimonio Hoy: At the Tipping Point?” This case describes CEMEX’s Patrimonio Hoy in 2012, which is a startup…
Publication Date: 03/22/2012 Product ID: 1-429-202
Movirtu’s Cloud Phone Service: Funding a Base-of-the-Pyramid Venture
Who are the right investors for a for-profit company targeting the world’s poor? Before this start-up spends hundreds of hours pursuing venture capital (VC), Movirtu must decide whether a profit-oriented…
Publication Date: 01/05/2012 Product ID: 1-429-162
Note on the Role of Subsidies in a Market Economy
A review of the topic of subsidies yields a wide range of perspectives. Many economists believe that subsidies, when used appropriately, are helpful because they can encourage market development and…
Publication Date: 02/01/2009 Product ID: 1-428-648

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