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Author Details
Scott Moore
Principal Learning Strategist; ExtensionEngine
Scott Moore is a Principal Learning Strategist at ExtensionEngine. He leads our Custom Learning Experience practice for higher education and has a deep understanding of course academics, university administration and online learning. Scott was previously dean of the undergraduate school at Babson College and also held various professor and academic appointments at the University of Michigan’ Ross School of Business.
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Growing Pains of the Tata Nano
Ratan Tata, CEO of Tata Motors, wants to introduce the world’s cheapest car, priced at $2,500, for the common Indian – the car is the Tata Nano and has been…
Publication Date: 02/29/2012 Product ID: 1-429-235
$3.95
McDonald’s: Profile on Its Rise, Descent, and Return
by:
Scott Moore
This profile chronicles McDonald’s rise over 40 years, its sudden descent in the early 1990s, and then its return in the early 2000s. Students are encouraged to think about what…
Publication Date: 02/21/2011 Product ID: 1-429-163
$3.95
Profile of Enron: The Rise and Fall
by:
Scott Moore
In 1999, Enron was the #1 company in innovation and quality of management. Less than two years later, it filed for bankruptcy in one of the most portent fraud cases…
Publication Date: 12/07/2010 Product ID: 1-429-058
$3.95
Note on Exploring the Value Chain of Branded Fashion Goods
by:
Scott Moore
This note profiles two companies–Gap Inc. and Deckers Outdoors Corp–with a focus on their value chains. It includes financial information and breaks down the parts of the two companies’ value…
Publication Date: 12/06/2010 Product ID: 1-429-005
$3.95
Marvel Comics: From Stan Lee to Mickey
by:
Scott Moore
This profile describes Marvel Comics’ beginning as a small start-up, its successes in the Golden and Silver Ages of the comic book industry, its subsequent decline in sales, bankruptcy, and…
Publication Date: 03/15/2010 Product ID: 1-429-053
$3.95
Profile of Kodak: From Film to Digital Photography
by:
Scott Moore
Kodak has been a leader in convenient and cutting edge products for many decades. However, the company has not adapted well to the market’s shift toward digital technology. Now, the…
Publication Date: 03/02/2010 Product ID: 1-429-054
$3.95
Toll Brothers
by:
Scott Moore
Toll Brothers has lost focus on what it does best. This is the surprising story of a dominant luxury home builder whose volatility during the housing boom and bust nearly…
Publication Date: 02/16/2010 Product ID: 1-429-037
$3.95
Note on Digitization and its Effects
by:
Scott Moore
The purpose of this note is to provide some insight about the change from analog to digital, the increasing penetration of digital technologies in our lives, the increasing performance of…
Publication Date: 02/15/2010 Product ID: 1-429-031
$3.95
Note on Technological Advances and the Movie Experience in the U.S.
by:
Scott Moore
This note chronicles the technological advances in the American movie industry through the decades that have created a more personalized and convenient viewer experience, including the advent of movies, television,…
Publication Date: 02/12/2010 Product ID: 1-429-028
$3.95
Note on Prahalad and Krishnan’s The New Age of Innovation
by:
Scott Moore
In The New Age of Innovation, the late C.K. Prahalad and M.S. Krishnan, professors at the Michigan Ross School of Business, describe both how the creation of value by businesses…
Publication Date: 02/12/2010 Product ID: 1-429-032
$3.95