Molten Metal Technology (B)

by: Andrew Hoffman

Publication Date: April 23, 2010
Length: 8 pages
Product ID#: 1-429-051

Core Disciplines: Entrepreneurship & Innovation, Strategy & Management, Sustainability

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Teaching Note

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Description

This case, the second in a series, describes Molten Metal Technology’s problems that culminated in the company filing for Chapter 11 bankruptcy protection, including interactions between government, environmental concerns, and business.

Teaching Objectives

After reading and discussing the material, students should:

  • How a high-tech start-up company failed at the crucial commercialization stage of its innovative technology.
  • Political and regulatory risk added to an already complex set of concerns for economic, market, and technology risks.
  • The effects of media attention and investor euphoria on a start-up.
  • How excitement about environmental benefits must not detract from using sound business principles.