Author Details

Itisha Deokar

MBA 2024

University of California San Diego

Itisha Deokar is a product leader and innovator with over 19 years of experience in the consumer electronics and biotech industries. She has led cross-functional teams in developing cutting-edge consumer technology and automation solutions for biotech equipment. With a strong focus on data-driven decision-making, she specializes in product management, product strategy, go-to-market execution, and market-driven innovation. She has a proven track record of launching disruptive technologies, driving revenue growth, and scaling global products from concept to commercialization. Her expertise extends to pricing strategy, competitive market analysis, and customer-driven product roadmaps.

Holding multiple patents, she has played a key role in pioneering solutions that bridge technological advancements with business impact. Passionate about mentoring and leadership, she has successfully guided teams across diverse functions and geographies. She holds a Master of Science in Electrical Engineering from the Illinois Institute of Technology and an MBA from the University of California San Diego.

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GenapSys: Failure of an Almost-Unicorn
This case investigates the reasons for the seemingly sudden demise of a once-successful startup and provides a basis for discussion of many potential pitfalls for late-stage and VC-backed startups. GenapSys…
Publication Date: 03/18/2025 Product ID: 6-506-371
$4.95