Molten Metal Technology (A)

by: Andrew Hoffman

Publication Date: April 23, 2010
Length: 24 pages
Product ID#: 1-429-049

Core Disciplines: Entrepreneurship & Innovation, Strategy & Management, Sustainability

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Teaching Note

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This case describes Molten Metal Technology’s beginnings and its new technologies, the impact of regulation on its business, environmental implications, the waste cleanup and disposal industry, and Molten Metal Technology’s possibilities for future expansion amidst competition.

Teaching Objectives

After reading and discussing the material, students should:

  • How a high-tech start-up company failed at the crucial commercialization stage of its innovative technology.
  • Political and regulatory risk added to an already complex set of concerns for economic, market, and technology risks.
  • The effects of media attention and investor euphoria on a start-up.
  • How excitement about environmental benefits must not detract from using sound business principles.