Healthy City: Fostering Entrepreneurship at the Base of the Pyramid. A Peruvian Experience.

by: Felipe Perez Pineda, Carlos Martinez

Publication Date: April 1, 2014
Length: 20 pages
Product ID#: 1-429-387

Core Disciplines: Base of the Pyramid, Entrepreneurship & Innovation, Strategy & Management, Sustainability

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Teaching Note

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Honorable Mention – 2014 NextBillion Case Writing Competition. The Peruvian NGO Healthy City combats the country’s solid waste problem through three programs: developing comprehensive sanitation projects alongside municipalities, empowering and funding small recycling businesses, and training students in best environmental practices. The case finds the protagonist Albina Ruiz looking for a way to make the organization financially independent, while getting a feel for what her future role in the organization should be. She could take on an administrative role and attend to public relations duties or continue to do what she loves – training recyclers. Students are asked to place themselves in Ruiz’s shoes and devise workable solutions.

Teaching Objectives

After reading and discussing the material, students should:

  • Apply a Sustainable Vision strategy as a way to create value and address social problems.
  • Apply the Shared Value concept as a way to create economic value while solving a problem for society.
  • Employ good corporate governance practices to avoid conflict among businesses.
  • Differentiate between two options facing social entrepreneurs: “Rich,” with more resources for the organization, versus “King,” or “do what I like.”