This case focuses on a set of challenges prevalent within the entertainment industry. Allure Studios, a fictional company, is at a critical juncture as it is grappling with casting a racialized person for the lead of a TV drama series. Balancing casting visions, financial pressures, and industry expectations, company co-founder Rob must redefine his perception of a “leading actor.” Can Allure commit to better practices and secure its future?
Instructors can find learning objectives in the teaching note that accompanies this case.