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Christine Farah

Undergraduate Student

McGill University, Desautels Faculty of Management

Christine Farah is an undergraduate student at McGill University’s Desautels Faculty of Management in Montreal, Canada. She is pursuing a Bachelor of Commerce with a Major in Marketing and a Concentration in Organizational Behavior, with an expected graduation by Winter 2024. Her academic focus on marketing and organizational behavior is largely inspired by her upbringing in Dubai, United Arab Emirates, a hub for people of various cultures and nationalities, which allowed her to appreciate and recognize the impacts one can have to significantly influence and appeal to all. Christine is enthusiastic about her field of study and passionate to continue learning and immersing herself in cross-cultural environments.

Christine recently participated in the 2023 DEI Global Case Writing Competition — sponsored by the University of Michigan’s Ross School of Business and the William Davidson Institute at the University of Michigan — where she and her team earned an Honorable Mention.

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Allure Studios' Challenging Casting Decision
This case focuses on a set of challenges prevalent within the entertainment industry. Allure Studios, a fictional company, is at a critical juncture as it is grappling with casting a…
Publication Date: 01/24/2024 Product ID: 5-754-344
$4.95