Diversity on Screen: Allure Studios' Challenging Casting Decision

by: Christine Farah, Joseph Boonen, Nikos Wildhaber-Riley, Aïssatou Fanny

Publication Date: January 24, 2024
Length: 10 pages
Product ID#: 5-754-344

Core Disciplines: Diversity, Equity, & Inclusion, Leadership/Organizational Behavior

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Honorable Mention; 2023 DEI Global Case Writing Competition

This case focuses on a set of challenges prevalent within the entertainment industry centered on diversity. Allure Studios, a fictional company, is at a critical juncture as it is grappling with casting a racialized person for the lead of a TV drama series. Balancing diverse casting visions, financial pressures, and industry expectations, company co-founder Rob must redefine his perception of a “leading actor.” Can Allure commit to better practices and secure its future?

Teaching Objectives

After reading and discussing the material, students should:

  • Analyze possible causes of DEI shortcomings in the entertainment industry.
  • Propose criteria for entertainment casting decisions with diversity significance.
  • Identify key human resource management procedures that can be improved upon.
  • Distinguish ways in which human resource management can improve diversity performance.