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Nike’s World Shoe Project (B) accompanies Case (A). This one-page summary is designed to be handed out in class to give students an update on Nike’s strategy for entering China.…

Nike’s Footwear Director for Emerging Markets was challenged with “expanding the playing field” in emerging markets with a range of affordable, durable, and easy-to-produce sports shoes. The goal was to…

Third Place Winner; DEI Global Case Writing Competition. This case focuses on Lemon Tree Hotels, a leading Indian hotel company that employs large numbers of people with disabilities and other…

This case contains a rich description of one company’s experience in international expansion, beginning in the 1990s and continuing to the present. It focuses on how Telenor’s early experience bringing…

Ruby Cup explores the challenges of creating marketing, pricing, sales, and distribution strategies based on the needs of those living in bottom of the pyramid (BoP) markets. Three entrepreneurs are…

A review of the topic of subsidies yields a wide range of perspectives. Many economists believe that subsidies, when used appropriately, are helpful because they can encourage market development and…

Plastic has become essential to global day-to-day activities, yet it is also causing extreme environmental degradation. Many leaders in the plastics industry are starting to question its sustainability. This case…

This case is featured as part of the Next Billion/WDI 2010 Case Writing Competition. It centers around Ziqitza Healthcare Limited, a private ambulance company in India which just secured its…