Ziqitza Healthcare: Limited Scaling Emergency Medical Services Across India

by: Venkataramani Srivatsan

Publication Date: July 21, 2010
Length: 18 pages
Product ID#: 1-429-095

Core Disciplines: International Business

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This case is featured as part of the Next Billion/WDI 2010 Case Writing Competition. It centers around Ziqitza Healthcare Limited, a private ambulance company in India which just secured its first governmental contract with the state of Rajasthan to serve its 56 million inhabitants. The case opens with a detailed overview of company background and business model, then discusses the need for emergency medical services in India and how ZHL diversified its products to meet those needs. The case also explains the idea of public-private partnerships as means for scaling, and ends with questions about ZHL’s future, particularly focusing on scaling and market expansion.