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A $500-million boutique hotel company with a global presence, Timora International has made an ambitious foray into ecotourism that has led to a financial crisis that threatens the company’s survival.…

Maria’s Sisters recently launched a livelihood project for its members, composed of women of the Velez district on the island of Mindanao in the Philippines. The program distributed bags of…

A slew of information technologies have emerged in recent years with the progression of online communications. These technologies are fundamentally changing the interaction between companies and their investors. This case…

This conceptual note gives students a brief overview of the emerging field of nation, or country, branding. Nation branding, a term coined in the late 20th century, is an approach…

In The New Age of Innovation, the late C.K. Prahalad and M.S. Krishnan, professors at the Michigan Ross School of Business, describe both how the creation of value by businesses…

The brief, verbal, executive overview of the startup business – the so-called elevator pitch – has achieved something approaching mythical status in U.S. commerce as scores of annual pitch competitions…

Entrepreneurship is an increasingly popular career path – for young adults just starting out, for mid-career professionals, for baby boomers who may have taken early retirement or been downsized from…

As an entrepreneur or start-up CEO, once you get your foot in the door with a prospective investor or investor group, the purpose of the investor presentation is to provide…

While for most people, the business plan conjures images of entrepreneurs, fast-paced startups, and venture capital investors, business plans have become just as critical a tool in the corporate world,…

This case presents the novel approach Procter & Gamble (P&G) has taken to weave advertising into entertainment. As media channels have become more fragmented, P&G has developed branded entertainment campaigns…