Modern Health Tech and Ancient Ayurveda: A New Business Venture?

by: Krantee Jamdaade, Harshali Patil, Avadhut Patwardhan, Anuja Agarwal

Publication Date: August 8, 2024
Length: 12 pages
Product ID#: 4-335-763

Core Disciplines: Entrepreneurship & Innovation, Information - Technology & Management, Strategy & Management

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Description

Third Place Winner; 2024 Health Tech Global Case Writing Competition

Ayurveda, a 5,000-year-old medical system, employs individualized lifestyle interventions and natural treatments, therapies, and remedies to balance body, mind, and spirit with the surrounding world.

This case study exemplifies the innovative amalgamation of Ayurvedic healthcare principles with modern data science and technology. Students will follow the protagonist’s journey from research to entrepreneurship in developing a personalized wellness treadmill that would provide monitoring information to physicians, and enable users to quickly apply self-improvement.

 

Teaching Objectives

After reading and discussing the material, students should:

  • Explain the methods and benefits of integrating data science techniques, including machine learning, with traditional medicine to enhance monitoring accuracy and treatment personalization.
  • Propose realistically innovative health and wellness products by synthesizing Ayurvedic knowledge with modern technology.
  • Evaluate the challenges and strategies involved in transitioning a health tech innovation from concept to market and success.
  • Describe the ecosystem of health tech startups, focusing on intellectual property and investment acquisition.

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