This case explores PeopleReign’s journey, delving into its business model, technical architecture, and the strategic challenges and opportunities it faced as it scaled its operations to meet the demands and expectations of a digital workforce.
As founder and CEO Dan Turchin continued to expand PeopleReign, his challenge was to navigate a complex landscape of artificial intelligence (AI), technological innovation, market competition, and ethical considerations. Major enterprise technology vendors such as Microsoft, ServiceNow and Salesforce were entering or planning to enter the domain of cognitive AI applications for enterprise business processes.
How could PeopleReign remain committed to its mission and responsible AI practices and continue to shape the future of workplace and employee service management?