Better Place: Charging into the Future?

by: Andrew Hoffman, Arie Jongejan

Publication Date: May 13, 2010
Length: 26 pages
Product ID#: 1-429-419

Core Disciplines: Entrepreneurship & Innovation, International Business, Strategy & Management, Sustainability

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With partnerships and developments in nations across the globe, Better Place seemed poised to succeed in the burgeoning electric vehicle market. Yet Better Place’s proposition relied on a revolutionary shift in the automobile industry. Would the company witness the widespread adoption of electric vehicles in the near future, or would competing technologies, environmental regulation, financial considerations, or other players in the electric vehicle market thwart its plans?