John Pinkerton, CEO of natural gas company Range Resources, must consider supporting or condemning a new bill passed by Congress that could add more regulations to one of Range’s most effective mining methods: fracking. Pinkerton must consider the benefits and costs of supporting or condemning the new legislation and how it will impact his company.
Range Resources: A Commitment to Transparency
by: Steve Percy
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After reading and discussing the material, students should:
- Analyze the complexities of making policy and/or public relations decisions.
- Discuss the conflicts in decision-making processes as they relate to stakeholders.
- Weigh the benefits and risks of incorporating the environmental dimension into decisions on business strategies.