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This note profiles two companies–Gap Inc. and Deckers Outdoors Corp–with a focus on their value chains. It includes financial information and breaks down the parts of the two companies’ value…

In some situations, the available resources are adequate to carry out the alternative operating plan selected. In others, however, this is not true. For example, a machine has only a…

This note provides two items that entrepreneurs and start-up teams will find useful as they pursue investment capital: an outline for a due diligence notebook and a sample investor’s due…

This note explains the considerations involved in determining a firm’s vertical, horizontal, and geographic scope. It is organized into five sections: An introduction that presents important questions related to strategy…

This conceptual note gives students a brief overview of the emerging field of nation, or country, branding. Nation branding, a term coined in the late 20th century, is an approach…

Resilience, while often used to describe individuals who have overcome hardship, has increasingly been used to refer to organizations as well. This note is on the emerging concept of organizational…

Whether you are constructing a new building, installing a new computer, or introducing a new product to the market, you are using project management strategies to get from A to…

This conceptual note explores remittances—money sent by immigrants to their families living in their native countries. The note begins by defining remittances and then outlines the typical methods for sending…

How do our senses affect which products we like and don’t like? How can products be made more sensorially engaging? What should managers consider when devising sensory marketing strategies? As…

The purpose of this note is to consider the decisions that firms’ leaders make about the scope of their business. It examines three companies–Domino’s Pizza, General Mills, and General Electric–who…