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This mini-case describes Build-a-Bear, an interactive store where customers can make their own teddy bears. In 2007, Build-a-Bear was the 10th largest toy retailer in the United States. One of…

This case introduces students to the different market-making mechanisms. It distinguishes the ways in which buyers and sellers interact (posted price, negotiation, horizontal interaction), provides daily examples of each kind,…

This case details the history of Zantac, one of Glaxo’s most successful products, from inception to deterioration when faced by the rise of generics. In doing so, the mini-case describes…

This informational case details the story of Lehman Brothers in the wake of the recent financial crisis. In doing so, the case also provides background about mortgage-backed securities and the…

This case is comprised of three concise vignettes describing three different online commerce sites: eBay, StubHub, and Swaptree. All three have become viable companies very quickly. From their experiences, lessons…

The majority of new product ideas never make it to market. This note is a concise description of what separates the winners from the losers. In other words, what are…

This note introduces students to a Value Proposition. It walks students through identifying a company’s “VPC story” (Value to the customer, Price the product is sold at, Cost to provide…

This mini-case is an update to “Sealed Air Corporation”, a case published by Harvard Business School (HBS 9-582-103), which gave students a snapshot of Sealed Air Corporation in 1980 as…

This case is about Six Flags, a national theme park chain, as its CEO, Mark Shapiro (former Executive VP at ESPN), strives to turn around the company’s fortune. Attendance was…

How do you blow a $1.7 billion merger? You buy a company with a popular brand name, dilute the brand, and sell it for a fifth of what you paid…