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This case takes students through the evolution of LEGO’s business model from a traditional product-centric “make and sell” model to a more customer-centric “anticipate and lead” model in which products…

A leading cement producer in southern India, Madras Cement is having trouble controlling costs due to its disorganized reporting processes. This case documents the company’s two attempts to resolve these…

Tata Consultancy Services (TCS) is a top Indian software services and consulting firm. This profile analyzes the company’s strategic implementation of technology to enable Human Resources. TCS’s technology-driven HR model,…

Tesla, an extraordinary innovator in the automotive industry and pace-setter for manufacturing electric vehicles (EVs), was founded in 2003 by Martin Eberhard and Marc Tarpenning with the vision of creating…