Mandalay Homes: Building Sustainable Innovation in Residential Construction

by: Andrew Hoffman

Publication Date: July 7, 2022
Length: 28 pages
Product ID#: 2-070-379

Core Disciplines: Entrepreneurship & Innovation, Social Impact, Strategy & Management, Sustainability

Available Documents

Click on any button below to view the available document.

Don't see the document you need? Don't See the Document You Need?
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.

$3.95

Need to make copies?

If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.

Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.

Teaching Note

This product has a teaching note available. Available only to Registered Educators. Please login to view it.

Description

Mandalay Homes, a home builder based in northern Arizona, is a market leader in energy efficiency based construction. The company is now at a crossroads for developing a strategy for the future. Internal leadership is in agreement that quality is better than quantity and wants to focus on innovations to further push the market forward toward sustainability.

The case introduces students to the residential construction industry, climate change as it relates to construction, energy efficiency standards and certification programs, renewable energy market principles, the green construction industry, and potential innovations within the residential construction space. The case outlines the proverbial wall that Mandalay is approaching in terms of the improvements that can be made to sustainable homebuilding withing the current paradigm. The company has identified three frontiers within which Mandalay Homes can allocate priorities: (1) resource management and distributed energy resources, (2) governmental regulation vs. performance-driven building standards, and (3) technology and innovation for building sustainable homes and communities.

Teaching Objectives

After reading and discussing the material, students should:

  • Describe strategies for emission reductions in construction.
  • Develop strategies for continued market leadership.
  • Identify major competitive models in the residential green construction industry.
  • Discuss the pros and cons of market share growth vs. market leadership in innovation.
  • Recap construction industry sustainability standards and certifications.