F5 Escapes: A Purpose-Driven Organization

by: Raina Chhajer, Vedika Lal, Ramya Ranganathan

Publication Date: September 19, 2019
Length: 16 pages
Product ID#: 4-798-982

Core Disciplines: Leadership/Organizational Behavior, Social Impact, Strategy & Management

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Teaching Note

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F5 Escapes (F5), founded by Malini Gowrishankar in 2013, is an experiential travel company focused on planning and supporting safe travel for women in India. Since its inception, F5 has conducted close to 200 tours and impacted over 7,000 lives. Its success lies not only in its focus on redefining the way women travel in India, but also through its social initiatives and positive organizational practices. However, F5 has faced considerable challenges. Gowrishankar had to find innovative ways of hiring and retaining employees. She also had to find ways to publicize the organization in an industry with well-established competitors.

Students are asked to explore how F5 should evolve, going forward. What steps should F5 take to maintain the positive organizational environment and positive external response it has created so far? How will it handle issues of scalability and profitability while creating an organization of meaning?


Teaching Objectives

After reading and discussing the material, students should:

  • Explain the principles of positive organizing.
  • Identify solutions to overcome the conflict between being purpose-driven versus profit-driven.
  • Recognize the factors that make an organization purpose-driven.
  • Articulate pathways to sustain an organization like F5 in the long run, without stable monetary resources.