competitive advantage
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Alcoa: The Race to Light-weighting
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Alcoa: The Race to Light-weighting (Spanish)
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Darden Restaurants: Serving Up the Future
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Note on the Elevator Pitch: A Brief, Verbal Overview of Your Startup Business
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Note on the Value Chain: A Framework for Analyzing Firm Activities
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Patagonia: Encouraging Customers to Buy Used Clothing (A)
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Planet Fitness: No Judgements, No Lunks
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The Clorox Company Goes Green
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