Author Details

Tom Lyon

Dow Professor of Sustainable Science, Technology and Commerce; Professor of Business Economics; Professor of Natural Resources; University of Michigan’sRoss School of Business

Thomas P. Lyon is the Director of the Erb Institute for Global Sustainable Enterprise at the University of Michigan.  He holds the Dow Chair of Sustainable Science, Technology and Commerce, with appointments in both the Ross School of Business and the School of Natural Resources and Environment.  Professor Lyon is a leader in using economic analysis to understand corporate environmental strategy and how it is shaped by emerging government regulations, non-governmental organizations, and consumer demands.  His book Corporate Environmentalism and Public Policy, published by Cambridge University Press, is the first rigorous economic analysis of this increasingly important topic.   Professor Lyon earned his bachelor’s degree at Princeton University and his doctorate at Stanford University.  His current research focuses on corporate environmental information disclosure, greenwash, the causes and consequences of renewable energy policy, and voluntary programs for environmental improvement.

Professor Lyon has been a visiting professor at the University of Chicago and at the University of Bonn, and a Fulbright Scholar at the Scuola Sant’Anna in Pisa, Italy.  He spent the academic year 2002/2003 as a Gilbert White Fellow at Resources for the Future in Washington, DC, and 2003/2004 as a visiting economist in the Antitrust Division of the U.S. Department of Justice.  Professor Lyon serves on the editorial boards of the Journal of Economics and Management Strategy and the Journal of Regulatory Economics.  His teaching experience includes energy economics and policy, environmental governance, non-market strategy, regulation, managerial economics, business and government, game theory, business strategy, and the management of innovation.

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Tom Lyon has 3 products available, viewing 1-3.

Equilibrium Capital Group: Investing in Energy Efficiency
Venture capitalists Bill Campbell and Kipp Baratoff have a decision to make. They can either invest their hard-earned capital in one of two existing energy efficiency (EE) companies or create…
Publication Date: 07/15/2011 Product ID: 1-429-106
BP and the Whiting Refinery: Beyond Petroleum (B)
This mini-case is a follow-up to the BP and the Whiting Refinery Case (A), which describes the situation facing BP America’s President Bob Malone in late 2007, while attempting to…
Publication Date: 12/05/2009 Product ID: 1-428-736
BP and the Whiting Refinery: Beyond Petroleum (A)
This case describes the situation facing BP America’s President Bob Malone in late 2007, while attempting to expand the refining capacity at their Whiting, Indiana plant. They had followed all…
Publication Date: 12/05/2008 Product ID: 1-428-727