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Author Details

Jane Xie
2021 MBA Graduate; University of Michigan's Ross School of Business
Jane is a 2021 full-time MBA graduate of the University of Michigan’s Ross School of Business. While an MBA candidate, Jane was co-president of the FoodBev & Biz Club, a Diversity, Equity and Inclusion Committee lead, and section chair for Well@Ross. She is passionate about building a sustainable and equitable food system and fostering an inclusive outdoors community. Jane is curently an associate brand manager at General Mills. Prior to her MBA, Jane was a management consultant at Accenture, where she advised clients such as the Food and Nutrition Service and the Department of Interior on digital strategy, organizational design, and data analytics.
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Oiselle: An Activist Brand
This case examines a small, high-growth women’s athletic apparel company’s activities to advance diversity and impact the apparel industry, while ensuring its internal organization and operations were aligned with its…
Publication Date: 07/14/2021 Product ID: 7-445-121
$4.95