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Cristina Robledo-Ardila

Marketing Specialist, International Negotiator; Universidad EAFIT - Medillin, Colombia

Cristina Robledo-Ardila holds a Master’s degree in International Business from Grenoble Graduate School of Business (France), she is a marketing specialist and an international negotiator from Universidad EAFIT (Colombia). She has been an assistant professor and a full time faculty member at the International Business Department in Universidad EAFIT (Colombia) since January 2010 and currently coordinates the academic area of Internationalization of the Firm. Professor Robledo-Ardila is a member of the International Studies Research Group and her research interests include Firm Internationalization Strategies and Processes, as well as Intercultural Communication. She has served as a lecturer for the undergraduate, MBA and MIB programs at Universidad EAFIT.

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Going Bananas for Change: An Industry Ripe for Corporate Social Responsibility
Going Bananas for Change features Banacolombia, a banana producer in Colombia that has faced an industry rampant with downward pricing pressure and poor working conditions. To overcome the race to…
Publication Date: 10/16/2014 Product ID: 1-429-402