Author Details
Christophe Bénaroya holds a PhD in Marketing from Lyon University and degrees from Toulouse Business School and Toulouse University in France. After beginning his career in B2B marketing consultancy, specializing in aerospace, he joined Toulouse Business School (TBS) as a Professor of Marketing.
He has held several leadership positions at TBS, including Director of the Aerospace MBA programs in Toulouse and Bangalore (2015–2020), Head of the Aerospace & Mobility Center of Excellence, and Head of the MSc AerospaceManagement (since 2021). In March 2026, he was appointed Director of the Global Executive MBA, which he redesigned as the International Executive MBA, launching in January 2027. His research focuses on B2B marketing, aerospace, complex sales, branding, and naming. He has published academic articles and co-authored several books, including BtoB Marketing and Aerospace Marketing Management.
He serves on several aerospace association boards and was appointed Honorary Consul of Latvia for Occitanie in 2023. He has also been a Toulouse ambassador since 2017.