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A Delicate Balance for Ruby Cup: Profitability and Sustainability at the Base of the Pyramid
Ruby Cup explores the challenges of creating marketing, pricing, sales, and distribution strategies based on the needs of those living in bottom of the pyramid (BoP) markets. Three entrepreneurs are…
Publication Date: 01/14/2015 Product ID: 1-429-400
$3.95
African Solar Rise: Electrifying Rural Tanzania
1st Place Winner – 2014 NextBillion Case Writing Competition. Daniel Uphaus—founder and CEO of African Solar Rise (ASR), a German NGO providing solar energy solutions in Tanzania—is faced with the…
Publication Date: 04/01/2014 Product ID: 1-429-384
$3.95
Argus Farm Stop: Can a Low-Profit LLC be Scaled to Save the Family Farm?
Argus Farm Stop is a year-round farmers market store in Ann Arbor, Michigan. The owners launched the business with a mission to improve support for local farmers and offer the…
Publication Date: 05/02/2019 Product ID: 1-543-605
$3.95
At a Crossroads: General Motors and the Trump Administration's Fuel Economy Standards
This case focuses on the introduction of the Safer Affordable Fuel-Efficient (SAFE) Vehicles Rule in 2018 and General Motors’ (GM’s) challenge regarding how to best respond during the proposed rule’s…
Publication Date: 04/29/2019 Product ID: 1-453-703
$3.95
ayzh at a Crossroad: Maternal Health for Whom?
This case won Third Place in the 2013 NextBillion Case Writing Competition. The case examines growth decisions for ayzh, a social venture focused on providing products that improve maternal health…
Publication Date: 04/01/2013 Product ID: 1-429-329
$3.95
Bilateral and Multilateral Organizations and Agreements
This conceptual note defines bilateral and multilateral organizations and discusses how each play important roles in global health and international development. The note also analyzes how the conceptual and structural…
Publication Date: 09/28/2017 Product ID: 6-548-356
$3.95
BioOne Open Access and the Changing Landscape of Academic Publishing
Publishing consultant Howard Gutenberg is wondering which strategy he will recommend to BioOne — a financially sustainable non-profit organization operating in the scientific publishing arena. The organization’s subscription model and…
Publication Date: 07/16/2013 Product ID: 1-429-344
$3.95
Blurring the Lines Between Business and Government: Salesforce and CEO Activism
This case features CRM technology firm Salesforce, and its CEO, Marc Benioff. In 2015, the state of Indiana’s new Religious Freedom Restoration Act (RFRA) was signed into law by then…
Publication Date: 04/10/2019 Product ID: 2-027-758
$3.95
Breaking Ground: Method and the Brownfield vs. Greenfield Debate
Method’s environmentally friendly cleaning products were rapidly gaining market share, both domestically and overseas. Due to its 2012 acquisition by Belgian cleaning brand Ecover, Method now had access to Ecover’s…
Publication Date: 04/12/2017 Product ID: 1-430-508
$3.95
BTPN B: Banking for the Bottom of the Pyramid in Indonesia
The BTPN B case finds protagonist Jerry Ng and his management team choosing all three of the strategic options mentioned in the A case, and carefully sequencing the options so…
Publication Date: 02/03/2015 Product ID: 1-429-409
$3.95
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