Tyson Foods and Alternative Proteins: Where to Invest for Sustainable Growth?

by: Andrew Hoffman

Publication Date: May 7, 2019
Length: 22 pages
Product ID#: 3-459-756

Core Disciplines: Entrepreneurship & Innovation, Social Impact, Strategy & Management, Sustainability

Partner Collection:

Available Documents

Click on any button below to view the available document.

Don't see the document you need? Don't See the Document You Need?
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.


Need to make copies?

If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.

Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.

Teaching Note

This product has a teaching note available. Available only to Registered Educators. Please login to view it.


This case describes the first investment decision of Tyson Ventures, the venture capital arm of Tyson Foods—the largest protein producer in the United States and one of the largest in the world. Throughout its history, Tyson shifted from producing raw protein to processing protein products and grew significantly, both organically as well as through acquisitions. Tyson Ventures aimed to invest in promising food startups related to sustainability and the case explores four possible investment strategies: plant-based proteins, lab-grown proteins, edible insect proteins, and traditional agriculture investments. Each option has implications for Tyson’s operations and profitability, stakeholder perceptions, and sustainability goals. Students will analyze how established corporations in traditional industries, like food, are being disrupted by technology and innovations.

Teaching Objectives

After reading and discussing the material, students should:

  • Analyze what signals an investment might send to various stakeholders.
  • Understand the value chain of animal-based protein production and how alternative sources of protein may disrupt the meat industry.
  • Evaluate the future of the food and protein industry.
  • Determine the extent to which a company's sustainability goals play into strategic decisions.